I'm Aline Machado, UX & Product Designer.
I spent a decade behind a camera, a canvas, and a page: that's where Narrative, Emotion, and Function became how I think. Now I design products with the same instinct.
My recent work
UFRGS Research Portal
Client project · Redesign
A FULL REDESIGN STRUCTURE FROM ZERO
Redesigning a complex, content-heavy academic portal, from fragmented to structured and discoverable.
Éire Sounds
End-to-end · Live product
IrISH Music Discovery Platform
Field research to final build, a live platform celebrating Irish traditional music, usability-tested before launch.
MYLI
Founder & Designer · Building
What if a story didn't end when the book closed?
Founder and designer, taking a product from problem to build, currently in development.
RESONATA
Self-Initiated Concept
Resonata
E-commerce Experience.
A self-initiated concept exploring how e-commerce can feel more human and emotionally considered.
Before UX
WHO AM I?Not a scattered generalist, a designer who sees the product from angles a pure specialist can't reach.
Design isn't decoration. It's how people feel, and how business works.
I didn't start in UX, no. Actually, I started behind a camera, in front of a canvas, and writing for kids. Product design is where those three lenses converge, and it's why my work looks at a screen differently than a specialist who only ever learned one of them. I am different, I think differently.
NARRATIVE
The user is the hero of the story, not the brand. Every flow needs tension, rhythm, an arc.
EMOTION
Clarity that delights. Simple enough for a child to understand, real enough for anyone to feel.
FUNCTION
Emotion becomes trust, trust becomes conversion. Beauty is always tied to a number.